ELENA DWI FEBIOLA, ELENA (2023) KOMUNIKASI EFEKTIF DALAM PROMOSI WISATA SEJARAH DI PROVINSI BENGKULU PADA FITUR CHAT KAKAOALK. Skripsi thesis, Universitas Dehasen Bengkulu.
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Abstract
This research was about the effective communication in the promotion of historical tourism in Bengkulu Province on the kakaotalk chat feature, the aims of this research was to find out how effective the communication is carried out by the Tourism Office towards potential South Korean tourists using the Kakaotalk application, this research used qualitative descriptive method, in collecting the data researchers used interview methods, documentation and data analysis. From the theory used in this research, namely, the effective communication process by Cutlip and Allen, shows that the first 7 factors are credibility, where the achievements to the form of cooperation built by the Bengkulu Province Tourism Office build strong credibility to attract South Korean tourists, secondly, there is context in this promotion which also explains the conditions or good times for tourists to come to Bengkulu and some of the things they can see in Bengkulu, thirdly, this content is also one of the strong factors where the promotion uses several pieces of history to tell the story make South Korean tourists interested and communicate with the promotion, the fourth is clarity (clear message), with this translator it really helps the promotion with the tourists to convey the message well, the fifth the continuity of communication that has lasted until now shows that the message carried out well and effectively, the six media, by using Kakaotalk this really helps good communication and makes better service to South Korean tourists, and lastly understanding, both parties can be said to carry out effective communication with the same understanding or message sent and received have the same meaning. From these factors contained in the theory after researching and observing the results are fulfilled or answered and it can be concluded that communication in the promotion of historical tourism on the Kakaotalk chat feature that was carried out by the Bengkulu Provincial Tourism Office with South Korean tourists was successfully carried out effectively. Keywords: Effective Communication, Historical Tourism, South Korean Tourists, Kakaotal
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | B Philosophy. Psychology. Religion > B Philosophy (General) G Geography. Anthropology. Recreation > GF Human ecology. Anthropogeography L Education > LA History of education |
| Divisions: | Fakultas Ilmu-Ilmu Sosial > Program Studi Ilmu Komunikasi |
| Depositing User: | User 1 |
| Date Deposited: | 03 Nov 2023 03:49 |
| Last Modified: | 03 Nov 2023 03:49 |
| URI: | http://repository.unived.ac.id/id/eprint/1061 |
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